1M2030 Story #18: Inspiring Sustainable Living - Angela Busheska
Hi, my name is Angela Busheska, and I am one in a million. This is my story.
I am the Founder and CEO of EnRoute (enroute-app.com), an organization and a technology platform which exists to break the stigma that living sustainably is an expensive and challenging commitment. Through the power and passion of Generation Z, we help, inspire, and educate humanity to harness the small everyday actions and reduce their carbon footprint, one gram at a time.
Your mask saves lives. Your reduced carbon footprint can too!
The capital city of my country, Skopje, has been listed by the World Health Organization amongst the cities in Europe with the highest concentration of CO2 emissions in the air. It is estimated that annually 4000 people die prematurely because of air pollution.
On the other side, fast fashion and unconscious production have a detrimental effect on the Planet’s wellbeing. Since 47% of the customers started to shop for sustainable products, 95% of these companies (according to the Fashion Network) use ‘green’ misleading claims, hence greenwashing their users. We tend to boost the power of the purchaser chain and give them credited information.
Last but not least, people tend to find themselves uninspired and unmotivated to take action. But let’s remind ourselves: Solving the greatest emergent pandemic relayes only on individual steps. It is more than obvious that the next challenge upfront is climate change and the effects of global warming. Why we don't do the same for it? Why don't we start now? Why we don't change the world?
Making the switch: We don’t have to re-invent the wheel to be eco-friendly.
To prove that I’ve created the mobile & web application EnRoute. It is the ultimate eco-friendly one-stop-shop, connecting eco-conscious individuals on one side, with eco-friendly businesses on the other.
Its most important feature is ‘Make your daily combination’ whereby planning the daily activities allows us to see all the transport options available, buy a ticket on the spot, and of course, get the most environmental combination, tailored to our budget and all our needs.
With its usage, each person saves around 10 to 15 kg CO2 emissions per day. The impact for 10 days, made by 300 users, is 30000 kg CO2 emissions saved, or i.e. а carbon offset for 10 intercontinental flights.
We don’t vote only on elections, yet every day, investing our money in numerous companies.
It is ours to decide if we want to support enterprises destroying or protecting our Planet.
The usage of EnRoute helps people to discover what they are “investing” in or what truly stays behind their favorite brand. Since most of the eco-friendly businesses have a minor marketing budget, the greater public is not aware of them and their products. We are changing that! 65% of EnRoute’s early adopters made a permanent alteration in their shopping habits, replacing a gigantic brand with a smaller - local store found through our servers. Through this practice not only we break the long-lasting chain of greenwashing, but we also support the development of local and sustainable companies.
Creating the green social media
Through the course of one year, we have reduced over 100,000 kg CO2 emissions, and we are just starting. Join us, let’s make the saved CO2 emissions, the new likes, and write history together!
https://www.enroute-app.com/
1M2030 Stories
1M2030 Stories is a weekly feature of a young leader and their unique story.
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